Tips

Tips on Writing an Impactful Motivation for Your Ken StarPack Entry:- Here are six thought-provoking tips for creating a well-worded, meaningful, and persuasive motivation for your entry to dazzle the judges. Consider each of these in relation to your entry and whether they are applicable and relevant to your entry. (Note that each starts with the words “if applicable”)

1. Innovation – if applicable, explain how your pack development is employed – required:
a. Creative application of existing or new ideas
b. Technical Advances
c. Design Advances
d. New material applications
e. Transfer of one technology from another use or industry

2. Protection – if applicable, explain how your pack or pack’s development met the protection requirements
a. Biological, chemical and distribution requirements
b. Testing methods for protection
c. Do testing methods address protection needs?
d. How as the pack met testing requirements?

3. Economics – if applicable, explain how your pack has addressed –
a. Cost reduction factors
b. How were costs reduced?
c. Life cycle issues

4. Performance – if applicable, explain how your pack features superior or enhanced –
a. Filling, opening, re-closing, storing?
b. Machinery efficiencies? (How does it run on machinery)
c. Overall integration (production line, distribution)
d. New benefits to end users
5. Marketing – if applicable, explain how your pack features –
a. Structure/graphics and how they contribute to image or shelf-impact
b. Improved acceptability or appeal of pack or product?
6. Environmental Impact – if applicable, explain how your package has addressed –
a. Environmental and sustainability considerations?
b. Extended producer responsibilities?
c. Design for Recyclability?

Here is an Example:
This is a hypothetical entry for a medical device pouch that has a new easy open feature. The superscript notes such as “1a” refer to the points above. In this example, The ‘KEY FEATURES’ is 48 words long, and the ‘MOTIVATION’ uses 294 words. Click here to view the first page of TIPS